Capital, early morning hours on July 12, compete for the first 116 minutes Iniesta volley hack to cut to help the Spanish lore Netherlands, for the World Cup draw a satisfactory conclusion. World Cup is over, car companies marketing war will come to an end, to the end who is marketing the biggest winner? News at home and well-known marketing agency – the international spread of sub-media ceo, news marketing master Xumiao Long took over the interview to suggest: ” Since the World Cup in South Africa since the war, Conceiving Hyundai Kia, Chery, auspicious, jeep, Dongfeng Citroen, FAW, Dongfeng Nissan, Dongfeng Peugeot and other car companies are marketing the World Cup have joined the ranks. In particular, Hyundai and Kia World Cup marketing investment across the 3.5 billion dollars, such a large investment, whether the harvest is proportional to it, it needs to play a big question mark. “cars, according to the World Cup gamble million Swiss enterprises numerical display, online advertising since the World Cup war put in order of seniority, the top 20 in five car companies, namely Chery, Dongfeng Citroen, FAW, Dongfeng Nissan, Dongfeng Peugeot. Among them, Chery, Dongfeng Citroen, FAW Car Sohu Football Lottery is to squeeze in together to buy the top 10. Take Sohu's advertising terms, the automotive industry during this World Cup advertisers put in Sohu's highest rate first, such as Nissan, Volkswagen, Dongfeng Citroen, Hyundai Capital. Through these a values, we can easily find a car brand for the World Cup's first sports marketing firms dizzy on speaking, sponsoring sports events have no longer a simple public relations acts, sports sponsorship and sports marketing through the organic combination of a rapid eras establish a corporate brand image marketing strategy first dizzy Xumiao Long hint: “The car and in the marketing area has a 'natural fit' the meeting point, car as a means of transport things, and pride in the pursuit of speed and has the same purpose. is, car companies of the world Cup 'drastic', but also natural that among the reasons the work. “lack of creative marketing during the World Cup, automotive marketing company launched a series of acts. World Cup 2010 in South Africa as the official sponsor of the Hyundai-Kia Automotive Group to conduct a variety of marketing acts, such as “the best young player Hyundai tame big comment, Kia Motors,” I Sohu Sports Network cars were crazy, look at World Cup “and so on. Dongfeng Peugeot to work the” guess eight strong, winning the Dongfeng Peugeot 207 acts. “auspicious cars were offered for the” purchase Shanghai England sc7, win the World Cup tour of South Africa “dealings. and Chery have heard is throwing huge Hao owned five million euros, about as big as equivalent to RMB 42.5 million yuan in recent human plain, signed the European Golden Ball, the world's teachers, teachers, famous Argentine star Lionel Messi on the Chery Automobile publicity. other, BMW, Hyundai Capital to buy the brand also introduced car gift “World Tour” site owners have time to watch the World Cup; Chevrolet, Chrysler and other brand also launched a “World Cup” special edition models. Xumiao Long pointed out that the enterprises of the World Cup car Marketing violent acts can be described as more than, less than exciting, the real creative acts soon after. he is more optimistic about Nissan introduced the “super fans” campaign acts, acts as the protagonist is not the World Cup, but the fans. voluminous fan network name first appeared in the newspaper, Britain, and the cut end of the network selection and evaluation pk series victory, that is, time was promoted to “super fans”. “super fans” not only to watch the battle scene in South Africa, and as cctv, “Sohu sports World Cup Football Lottery Weekly “, Sina.com reported group members reported that fans look at the World Cup, there is opportunity and Lionel Messi, David Beckham and other stars close contact, but also driving Qi Jun, Xiao-off gallop South African grasslands, Quest mysterious African continent. “super fans” to 10 million will suffer from high salary, is “the best beef in the history of fans.” acts more like the hearts of fans to catch, but also the support of the football game, fans are more affected by reception. losses make crying? Xumiao Long suggested that the World Cup on the car enterprises, this is a day set Distinguished time. about the World Cup car advertising in the media and indiscriminate aerial bombardments, we rarely hear the dealer to avoid shooting took place in the world Cup's voice. Take the generous input of three car brands in terms of modern style fifa's official partner, “hyndai” billboards at the track side everywhere, Nissan's “Super Fans” on TV every day to Akira and forth, Chery signed by five million euros Messi, which is undoubtedly the big dealers below the good news. sorry, but we rarely hear in the distribution of Shenzhen organized acts, it touches on is beer are rushing to the limelight. Window of the World , shopping, parks, bars … everywhere Sohu Football Lottery analysis and forecasting can see the shadow of brewers. Of course, some people will say: “watch the game drinking beer, and justifies this work. They all went to watch the game, who to buy a car? “Xumiao Long suggests:” watch the game drinking beer, are sold race cars would not see it? Dealer enough time to change their business at night, inviting fans to the Gallery ball game. If a car can live as prizes, you still afraid of the fans do not come ah 1 Xumiao Long concluded that substantially all car companies are coveted World Cup halo effect, started to invest heavily in marketing Weikehoufei, after all the World Cup influence out there, crying is also a must do. But crying is not really spaces, whether as the media says, Chery cloud 3 Series sales increased by 50-60%, Cowin, or even a series of best-selling phenomenon also presents, lucky sc7 sales increased by 20-30%, the only some manufacturers have heart insight. Sohu Sports Lottery
News Marketer Xumiao Long: automotive world, "sad", Ȿߺ. Good Sohu Sports News
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